Case Study · RankRise

RankRise: SEO Agency Site with Built-In Audit & Lead Capture

A Next.js marketing site for RankRise that doubles as a lead-gen tool, with an embedded mini SEO audit that captures qualified prospects.

  • IndustryMarketing
  • Year2024
  • CountryCanada
  • Duration2 months
RankRise: SEO Agency Site with Built-In Audit & Lead Capture hero screenshot

At-a-glance results

  • +220%Qualified leads in the first 90 days
  • 32%Audit-to-email conversion

The challenge

RankRise wanted prospects to experience their value before booking a call. A static services page wasn’t cutting it – visitors needed a reason to share their domain so the team could open the conversation with insight, not a generic pitch.

Our solution

We embedded a mini SEO audit on the homepage. Visitors enter a URL and get a one-page report (meta tags, headings, mobile-friendliness, Core Web Vitals snapshot). Submitting an email unlocks a deeper PDF report and seeds the CRM with a qualified lead.

  • Embedded mini SEO audit tool
  • Lead-gated deep-dive PDF report
  • Strategy, local SEO, and on-page service modules
  • Case-study and testimonial blocks
  • CRM webhook integration
  • Schema.org metadata on every page

How we built it

  1. 01

    Discovery & Planning

    We started with stakeholder workshops to map business goals, user roles, and compliance constraints, then translated them into a sprint-by-sprint product roadmap with clear acceptance criteria.

  2. 02

    Architecture & Design

    Our team designed the data model, API contracts, and UI system together so the product looked and behaved consistently from day one. UX flows were prototyped in Figma and validated with end users before any code was written.

  3. 03

    Build & QA

    Engineers worked in two-week sprints with continuous deployment to a staging environment. Every feature shipped with automated tests, manual QA, and a security review before promotion to production.

  4. 04

    Launch & Support

    We handled production deployment on cloud infrastructure, observability setup, and a hand-over training session. UnlockLive remains on retainer for monthly enhancements, monitoring, and on-call support.

Tech stack

  • Next.js
  • Python
  • FastAPI
  • PostgreSQL
  • UI/UX Design
  • Front-End Development
  • Lead-Gen Tool

Frequently asked questions

How does the audit tool work?

A FastAPI service crawls the submitted URL and runs a battery of on-page and Core Web Vitals checks, then returns a summary report in seconds.

Where do leads land?

Submissions are pushed via webhook into the client’s CRM (HubSpot in this case) with full audit context attached.

Want a result like this?

Talk to the same team that built RankRise: SEO Agency Site with Built-In Audit & Lead Capture. We’ll scope your project, give you a fixed-price proposal, and show you the closest analog from our portfolio.

Book a strategy call