Case Study · TrendTide

TrendTide: Digital Marketing Agency Site with Funnel Tooling

A Next.js marketing site for TrendTide with embedded funnel-optimization tooling and a results dashboard for ongoing client reporting.

  • IndustryMarketing
  • Year2023
  • CountryCanada
  • Duration3 months
TrendTide: Digital Marketing Agency Site with Funnel Tooling hero screenshot

At-a-glance results

  • 8 hrs/wkSaved per account manager on reporting
  • +45%Inbound demo requests

The challenge

TrendTide’s prospects didn’t care about another “we do digital marketing” page – they wanted to see how the agency proved ROI. The old site couldn’t show that, and account managers wasted hours each week assembling client reports in Google Slides.

Our solution

The new site leads with a results-first narrative (real metrics, real charts) and a client portal where each TrendTide customer sees their own live dashboard – traffic, leads, paid spend, ROI – in one place. New prospects see a sample dashboard before they ever talk to sales.

  • Results-first marketing site
  • Client portal with live performance dashboard
  • Sample dashboard for prospect demos
  • Service modules for SEO, SEM, paid, and social
  • CRM webhook integration
  • Schema.org metadata and structured FAQs

How we built it

  1. 01

    Discovery & Planning

    We started with stakeholder workshops to map business goals, user roles, and compliance constraints, then translated them into a sprint-by-sprint product roadmap with clear acceptance criteria.

  2. 02

    Architecture & Design

    Our team designed the data model, API contracts, and UI system together so the product looked and behaved consistently from day one. UX flows were prototyped in Figma and validated with end users before any code was written.

  3. 03

    Build & QA

    Engineers worked in two-week sprints with continuous deployment to a staging environment. Every feature shipped with automated tests, manual QA, and a security review before promotion to production.

  4. 04

    Launch & Support

    We handled production deployment on cloud infrastructure, observability setup, and a hand-over training session. UnlockLive remains on retainer for monthly enhancements, monitoring, and on-call support.

Tech stack

  • Next.js
  • Python
  • PostgreSQL
  • Recharts
  • Web Design
  • Front-End Development
  • Reporting Dashboard

Frequently asked questions

Is the client portal multi-tenant?

Yes – each TrendTide customer sees only their own data, with role-based access for client-side stakeholders.

Where does the data come from?

ETL pipelines pull from GA4, Google Ads, Meta Ads, and the client’s CRM into a Postgres warehouse, then the front-end queries normalized models.

Want a result like this?

Talk to the same team that built TrendTide: Digital Marketing Agency Site with Funnel Tooling. We’ll scope your project, give you a fixed-price proposal, and show you the closest analog from our portfolio.

Book a strategy call