Case Study · Rechler

Rechler: Innovative Website Design for a Premium Service Brand

A modern, conversion-driven Next.js website for Rechler that paired premium visual design with measurable lift in inbound leads.

  • IndustryCreative
  • Year2023
  • CountryUSA
  • Duration2 months
Rechler: Innovative Website Design for a Premium Service Brand hero screenshot

At-a-glance results

  • +62%Inbound contact form submissions
  • 1.9sLargest Contentful Paint

The challenge

Rechler’s previous website looked like a lookbook and behaved like a brochure. Visitors browsed but rarely converted, and the marketing team had no way to test new offers without a developer queue.

Our solution

We rebuilt the site on Next.js with a deliberate conversion architecture: a clear value prop above the fold, social proof in the first viewport, scannable services, and a contact CTA on every section. A lightweight CMS lets marketing test hero copy and CTAs without engineering.

  • Conversion-architected page structure
  • Social proof in the first viewport
  • CMS-driven hero copy and CTA testing
  • Schema.org metadata on every page
  • Lighthouse 95+ across SEO and performance
  • Responsive across all breakpoints

How we built it

  1. 01

    Discovery & Planning

    We started with stakeholder workshops to map business goals, user roles, and compliance constraints, then translated them into a sprint-by-sprint product roadmap with clear acceptance criteria.

  2. 02

    Architecture & Design

    Our team designed the data model, API contracts, and UI system together so the product looked and behaved consistently from day one. UX flows were prototyped in Figma and validated with end users before any code was written.

  3. 03

    Build & QA

    Engineers worked in two-week sprints with continuous deployment to a staging environment. Every feature shipped with automated tests, manual QA, and a security review before promotion to production.

  4. 04

    Launch & Support

    We handled production deployment on cloud infrastructure, observability setup, and a hand-over training session. UnlockLive remains on retainer for monthly enhancements, monitoring, and on-call support.

Tech stack

  • Next.js
  • GSAP
  • Tailwind CSS
  • Web Design
  • Front-End Development
  • SEO Implementation

Frequently asked questions

How long did the rebuild take?

Eight weeks from kickoff to launch, including content workshops and a phased migration.

Can marketing edit the site without a developer?

Yes – hero copy, CTAs, and key page sections are CMS-controlled.

Want a result like this?

Talk to the same team that built Rechler: Innovative Website Design for a Premium Service Brand. We’ll scope your project, give you a fixed-price proposal, and show you the closest analog from our portfolio.

Book a strategy call